CITIZEN PETITION EUROPE 2026 BRANDBRIEF.EU / PETITION

I sign on for European creative work.

Europe is rewriting the rules of who counts as a strategic sector — for the next seven years. Cultural and Creative work is about to be left out. I want it counted in.

Brand.Brief is signed by hundreds of organizations across Europe. Now it needs citizens. Add your signature to this petition's demands — the ones being negotiated in Brussels right now.

// 01 — WHAT WE ASK

Put €760 million back on the table for Europe's creators, creatives and artists.

The Brand.Brief is a manifesto with this petition for a dedicated EU innovation programme for cultural and creative work — the Creative Innovation Infrastructure Europe's digital sovereignty depends on.

// Overarching Demand

What is not named cannot be funded.
Reframe the EU Competitiveness Fund's policy window.

Demand

We call on the Commission, the European Parliament and national governments to broaden the ‘Digital Leadership’ policy window of the future European Competitiveness Fund and revised Horizon Europe programme to include explicitly the cultural and creative dimension, reframing it as  ‘Digital, Cultural and Creativity Leadership’ — and to ring-fence at least €760 million for the Cultural and Creative Industries, commensurate with their 4.4% of EU GDP and 7.9 million jobs.

Rationale

Europe’s creative talents stand to lose at least €760 million in innovation funding under the Commission’s new EU budget, the European Competitiveness Fund. In the current proposal, the Cultural and Creative Industries are named just once — with no dedicated budget line in any of the Fund’s four windows. Yet what is not named cannot be funded: absence from the window means exclusion from the Fund’s €234.3 billion and, through its link to FP10 / Horizon Europe, from research funding too. This is wholly disproportionate to a sector that generates 4.4% of EU GDP and employs 7.9 million people — a weight on par with sectors that already hold named windows. At roughly 0.3% of the Fund, the floor we request is modest by any measure: a fraction of the window’s budget, and no more than the baseline the sector already had. Without it, Europe weakens the very competitiveness the Fund sets out to build.

// The Five Demands
01

Put €760 million back on the table for Europe’s creators, creatives and artists.

A dedicated EU innovation programme for cultural and creative work — the Creative Innovation Infrastructure Europe’s digital sovereignty depends on.

02

Name it, then fund it: ring-fence a CCI floor.

Extend the digital policy window to include explicitly cultural and creative industries in a renamed ‘Digital, Cultural & Creativity Leadership’ window. What is not named cannot be funded.

04

An AI fund that pays the people it learns from.

Fair pay, fair rules in the AI economy. Create an AI sovereign-wealth fund that pays creators when their work trains AI — copyright, licensing and remuneration that work for artists, not against them. No artist's work is fed into AI training without consent and pay.

05

A seat at every table.

Cultural and creative voices on every EU board, committee and AI working group that decides the future of our work.

Want the full version? Read the manifesto with all demands in detail →

// 02 — SIGNATURES

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// 03 — ADD YOUR SIGNATURE

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