00 — Policy Window
Open a dedicated policy window for CCIs across the next MFF, anchored by a €760M floor.
Share the brief. Pick a tile, copy a caption, post.
Everything you need to mobilise your network — ready-made social tiles, quote cards, captions in English and French, and a full press kit. No login. No registration. Just download and post.
We built this for everyone who wants to amplify the demand for European cultural and creative work — supporters, journalists, partner organisations, and the curious. Use it freely under CC BY-NC-SA 4.0.
Share the brief in 30 seconds.
One tile. One caption. Three taps to post. Choose your platform below — the caption is pre-loaded with the right hashtags.
Europe is rewriting the rules for the next 7 years — and cultural and creative work is being left out. 7.9 million jobs. 4.4% of EU GDP. Buried in a single sentence — and absent from all four policy windows of the Competitiveness Fund. €223 bn allocated. Zero for culture.
Sign the brief. Stand up for European creative work.
→ brandbrief.eu
#BrandBrief #CreativeEurope #CCIs #CulturalSovereignty
[ 02 ] QUOTE CARDS
Six demands, six cards.
Designed for the policy audience — calmer than the manifesto art, sharper than a press release. Use them in LinkedIn carousels, Notion, briefing decks, or stand-alone posts.
01 — Infrastructure
Recognise CCIs as a thematic priority in Pillar II of Horizon Europe.
02 — 0.3% Floor
Ring-fence at least 0.3% of the European Competitiveness Fund (€760M floor) for the cultural and creative industries.
03 — Skills
Activate Article 30's Skills Guarantee for creative workers across the Union.
04 — Copyright
Copyright protection and fair remuneration in the age of generative AI.
05 — Governance
Permanent seats for CCI representatives in EU decision-making bodies.
.zip
All 6 cards
EN + FR
EN + FR
[ 03 ] MEMES
Memes drop soon.
We're putting together a stack of campaign memes — sharp, shareable, occasionally ruppig. Built for the platforms that don't reward earnestness alone.
Phase 2 · launching shortly
Got a meme? Send it in.
We're collecting reactions, edits, and remixes from the community. If you've made something — a card, a screenshot, a 4-pane — we want to host it (with credit, of course).
→ Send your meme[ 04 ] PRESS KIT
For journalists and partner orgs.
Logos, header art, one-pager, boilerplate text, contact. Everything you need to write about Brand.Brief or co-mobilise from your own platform.
[ 01 ] LOGO
Brand.Brief Header — Master
[ 02 ] DOSSIER
Brand.Brief Manifesto (full text)
[ 03 ] ONE-PAGER
Brand.Brief in 500 words
[ 04 ] BOILERPLATE
Boilerplate copy for journalists
Brand.Brief is an open call from across Europe's cultural and creative industries (CCIs) to the European Commission, Parliament and Council. It identifies six concrete measures needed in the next Multiannual Financial Framework to recognise CCIs — 7.9 million jobs and around 4.4% of EU GDP (EY Rebuilding Europe, 2021 turnover) — as a strategic sector.
The brief was launched in 2026 by Creative Fed, in partnership with sector-wide organisations including KEA, b.creative, Culture Action Europe, Time Machine, and others. It is open for sign-on by organisations and citizens.
Press contact: brand.brief@creativefed.eu
Web: brandbrief.eu
License: CC BY-NC-SA 4.0
[ 05 ] CONTACT
Press contact
[ 05 ] LICENSE & CREDIT
Use freely. Credit kindly.
All toolkit material is published under Creative Commons BY-NC-SA 4.0. You can share, adapt and remix — for non-commercial purposes, with credit to brandbrief.eu, under the same licence. The Brand.Brief wordmark and Creative Fed identity remain trademarks; please don't alter them. Full terms: legal.html.
Tiles for every platform.
Per platform: square feed tile, vertical story / reel format, landscape banner. Each download includes English and French versions. Captions are platform-tuned.
Square Feed Tile
Standard 1:1 tile for feed posts. v0.1 placeholder — six demand variants below.
9:16 vertical
Vertical Story
9:16 vertical with link-sticker safe zones. Optional swipe-up to brandbrief.eu.
LinkedIn Banner
Policy-fluent variant for the Brussels bubble. Stat-led, less manifesto-ed.
OpenGraph card
OpenGraph Card
Optimised for link previews on federated and microblog platforms. Includes alt-text for screen readers.
"I signed on" badge
Profile Frame
Transparent overlay for any profile picture — visible signal of support across networks.
+ supporter strip
Email Signature
Drop-in HTML for your work email. Two variants: compact strip and full banner.